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The Wild West of E-Cigarette Advertising

By most official accounts, smoking an electronic cigarette is safer than its tobacco-laden alternative, but what does that mean when it comes to vaping advertising? Unlike most of the rest of the world, where the new cigarettes are grouped with regular cigarettes when it comes to regulation, Canada hasn’t quite made up its mind about what to do about marketing. Though it’s technically illegal to advertise or sell an e-cigarette that contains nicotine in Canada, lackadaisical enforcement has created a feeding frenzy of commercials for the time being.

Are E-Cigarettes Safe?
The big question before smokers of the world is whether or not smoking an electronic cigarette is safer than a tobacco cigarette. This one seems to be a no-brainer. While an e-cigarette can certainly still be used to obtain a nicotine fix, the product does allow a user to reduce the level of nicotine over time or go without it completely from the beginning. In any event, e-cigarettes do away with the thousands of accompanying chemicals and poisons when you set a tobacco leaf stick on fire.

Advertising a Healthier Habit
So where do the regulators fall on the idea of advertising a product that allows the use of an addictive substance (nicotine) but offers an addiction-free experience also, depending upon the user’s preference? As mentioned, the United States has decided vaping ads must conform to practices established for cigarettes. That’s why you don’t see them plastered across the television screen or roadside billboards.

Canada, on the other hand, hasn’t endorsed the “throw the baby out with the bathwater” approach yet, when it comes to advertising, though that may be about to change. For now, explicit urges to take up the vaping habit can be found on late-night cable channels and online. How long will this multi-million dollar party last? Who knows, but it’s hard to imagine that our politicians will have the will to NOT rein in electronic cigarette advertising to at least meet the same standards as the United States and European Union.

One would expect that, at some point in the near future, Canada will begin more diligent enforcement of the anti-smoking restraints. Until they do, though, vaping advertising will likely continue in full force. An aside: it’s interesting to note that every major tobacco company owns at least one electronic cigarette brand. They’ve been trained by decades of regulation on how to turn a dollar, even with the government and public interest groups breathing down their necks. They’ll figure this out, too. If you would like to learn more, visit DashVapes.


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Aug 30, 2016 Category: Articles Posted by: admin

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